Gruto’s Soft Serve is preparing to welcome customers back as it reopens for the season on March 20 at noon following its annual winter break.

A longtime favorite in Purcellville, Gruto’s marks the unofficial start of warmer weather for many local residents. Each year, the seasonal reopening draws steady crowds eager for classic soft serve, sundaes, shakes, and other familiar treats.

The shop typically closes during the colder months and resumes operations in early spring, aligning with rising temperatures and increased foot traffic in town. Its return is often seen as a sign that spring activities and community gatherings are just around the corner.

Gruto’s will open at 12:00 p.m. on March 20.